RingRing Media launches Planning and Buying on Mobile

10th September 2008

Independent mobile media planning and buying agency RingRing Media today announced its launch.

RingRing Media founders, Ben Tatton-Brown and Harry Dewhirst bring over 15 years of mobile and advertising experience to the newly formed mobile agency having both worked for companies including US search and advertising giant, Medio Systems.

The company’s goal is to help brands and advertisers make sense of the fragmented mobile advertising space, delivering a dynamic media buying service based on the right mix of mobile search, on and off-portal advertising and via its international mobile ad-network partners including: Admob, Google, Yahoo, Ad Infuse, and Screentonic.

“There is a real need in today’s mobile advertising market for professional and experienced mobile media agencies that can advise brands on their mobile advertising budgets” said co-founder and RingRing Media MD, Ben Tatton-Brown. “We are an independent mobile media agency that buys mobile advertising where it works best for our clients. We make sure that mobile ads deliver. .”

Over its first four months of trading, RingRing Media has already purchased more than 300 million adverts for clients such as Moblr, Blue Whale Mail, 123play.com and AB Phone and has doubled its revenue growth month on month since launching in May of this year.

RingRing Media has dedicated account managers optimising mobile advertising budgets by booking space on inventory according to strict parameters. More than this, RingRing Media monitors and analyses advertising performance daily, adjusting campaigns according to this data, deepening the optimisation process and delivering the best possible ad-spend value to its clients.

With the global mobile advertising market predicted to grow to £6 Billion within the next three years, RingRing Media is ideally positioned to trade in a growing market, bringing brands and advertisers to the screen in the pocket.

Harry Dewhirst, co-founder and Media Director at RingRing Media said: “We eliminate the disparity by giving our clients a unique view across all mobile channels so they can visually analyse their campaign performance efficiently. By tracking spend against campaign objectives - for example sales, calls, sign-ups or downloads -we are able to assess which media is performing best and focus our account management resources accordingly.”